"Hulu" is a leading Internet video service platform jointly invested by traditional American media giants. It was established in March 2007 and is headquartered in Los Angeles, USA.It was originally co-founded by NBCUniversal, Fox, and later ABC (owned by Disney).In 2019, with Disney's acquisition of Fox, Disney gained full operational control of Hulu and became its controlling shareholder.
"Hulu" core services and features:
Rich content: Hulu provides a wide range of video resources including TV series, movies, documentaries and original content.It not only has the latest episodes of a large number of current popular TV series, but also provides classic content to meet the viewing needs of different audiences.
Subscription options: Hulu offers a variety of subscription plans, including a standard service with ads and an ad-free premium service.There are also packages that incorporate live TV, allowing users to watch TV channels in real time.
Personalized recommendations: Through users’ viewing history and preferences, Hulu can provide personalized viewing recommendations to enhance user experience.
Multi-device support: Users can watch Hulu content on computers, smart TVs, mobile phones, tablets and other devices, supporting streaming media playback to adapt to modern multi-screen life.
Exclusive and original content: Hulu has invested in a series of exclusive and original programs, such as "The Handmaid's Tale", and these contents have become an important factor in attracting and retaining users.
"Hulu" market positioning:
In the U.S. market, Hulu is positioned as a platform to compete with streaming services such as Netflix and Amazon Prime Video, especially with its instantly updated collection of TV shows and unique programming content.While it may lose to Netflix in terms of subscriber base, Hulu has maintained its competitiveness by offering live TV options and deep integration with Disney content.
Situation in China:
The operation of "Hulu" in China faces challenges. Due to the complexity of market access and content supervision, Hulu direct services are not popular in the Chinese market.Despite setting up an office in Beijing and recruiting high-level talent, Hulu's plan to enter the Chinese market was not successful.In 2023, Hulu Beijing’s move to lay off 90% of its employees reflects the adjustment or contraction of its strategy in China.
Price and service:
"Hulu" subscription fees have multiple tiers in the U.S. market, from basic ad-supported services to ad-free services to packages including live TV, with varying prices designed to meet the needs and budgets of different users.
As an important player in the US streaming media market, Hulu is known for its rich film and television content, flexible subscription options and original programs. Although it faces challenges in the global market, especially the Chinese market, it still has its unique market position in the United States..
The app needs Zoom/full screen. Both my phone and table neither have this. However Prime Video, Netflix, Peacock and most every other streaming apps have zoom/full screen. So why has this not been a priority for the hulu app? Please fix/add this important feature!
The hulu &hulu live used to be affordable. It is reaching unreasonable. Might be different if it was perfect, but it is way below perfect. The sound on Paramount is horrible. The commercials are so loud that it blasts your ear drums & the show is so low you miss most of what is happening while straining to hear. This is an ongoing & very fixable problem. Hulu is constantly going out. We have to restart the stick at least weekly. At least fix problems if going to charge $80++.
Hulu is easily the worst of the streaming apps. First off what kind is greedy dbags charge a subscription and then make you watch ads every 10 minutes on the "included" content, even on content that is over a decade old. Most of the features barely work, for example the download feature is shotty at best. Canceling my subscription. Awful just awful I would give 0 stars if I could. Oh and the borderline racist commercials are just par for the course.
Love this service. It is soooo much better than Sling. I switched from Sling. Hulu has superior video quality. Significantly faster loading times. Fewer commercials. I chose the package that eliminates most of the commercials. Thank you so much for offering this package. I have literally tried every available streaming service over the past five years. Hulu is by far the best!!!
One star for the app, not Hulu. Every single thing I watch on the app has a half second buffer every five seconds, making everything unwatchable without going insane. I've restarted my phone, deleted and redownload the app, nothing. I don't have this problem while watching Hulu on my TV, so it's clearly an error on the app. Edit: issue fixed. Thank you!